Gumloop

Gumloop is a no-code AI automation platform that lets anyone build multi-step agents and workflows by dragging nodes on a visual canvas. It ships 115+ pre-made blocks, 130+ native integrations, and lets you swap between GPT-4, Claude, Gemini and DeepSeek per node. Pricing starts at $0 per month on Free (5,000 credits), $37 per month on Pro (20,000+ credits, unlimited seats), and custom on Enterprise. Y Combinator W24 alumni, backed by $70M+ across seed, Series A (Nexus Venture Partners, January 2025) and a $50M Series B led by Benchmark in March 2026. Customers include Shopify, Instacart (1,000+ users), Webflow, Ramp, Gusto and Samsara. Score: 8.7 out of 10.

What is Gumloop?

Gumloop is a no-code AI workflow platform founded by Max Brodeur-Urbas and Rahul Behal in 2023. The company went through Y Combinator's Winter 2024 batch, raised a $3.1M seed from First Round Capital in July 2024, a $17M Series A led by Nexus Venture Partners in January 2025, and a $50M Series B led by Benchmark in March 2026. Total disclosed funding stands at $70.6M as of April 2026.

The product itself is a visual canvas where you drop nodes — a Slack trigger, a Gmail action, a Claude call, a Google Sheets write — connect them with arrows, and ship a production automation in minutes. The pitch is simple: understanding a task should be the only prerequisite to automating it. No Python, no Zapier JavaScript hacks, no API plumbing. If a marketing manager can describe "every time a lead fills out the contact form, enrich them with Clearbit, score them with Claude, and push hot leads to Slack" — they can build it in Gumloop without engineering help.

Gumloop sits in the no-code automation category alongside Zapier, Make (Integromat), n8n, Bardeen and Tines, but its architecture is AI-native rather than bolted on. Every node in the library can be replaced with an AI step, every flow can be wrapped as an autonomous agent, and the platform is model-agnostic — you choose which LLM runs each decision. That flexibility is what enterprise customers like Instacart and Shopify say convinced them.

The No-Code Builder — Canvas, Nodes and Subflows

We spent a week building flows in Gumloop to stress-test the canvas. Three observations matter.

Canvas and drag-and-drop UX

The canvas is the cleanest no-code builder we have tested in 2026. Nodes snap to a grid, connections route automatically, and the right-hand inspector shows configuration for whichever node you click. Copy-paste works across flows, subflows expand inline for debugging, and a side panel surfaces all 115+ blocks with keyword search. If you have ever used Figma, the mental model transfers in under 10 minutes.

115+ pre-made blocks

The node library covers four categories. Integrations — Slack, Gmail, HubSpot, Airtable, Notion, Google Sheets, Salesforce, Stripe, GitHub, Linear and 120+ more. AI nodes — categorize text, extract structured data, summarize documents, generate copy, transcribe audio, classify sentiment, read PDFs, scrape websites. Logic nodes — conditionals, loops, filters, splitters, mergers, delays, schedulers. Code nodes — custom Python or JavaScript for the edge cases where no-code hits its limits.

Subflows — functions for your workflows

Subflows are Gumloop's killer feature for teams that outgrow Zapier. A subflow is a reusable workflow module that behaves like a function — you define the inputs, the logic and the outputs once, then call it from any parent flow. A "lead enrichment" subflow can be reused across 15 different sales workflows. When you fix a bug in the subflow, every parent flow gets the fix. This is the detail that separates Gumloop from lightweight no-code tools — it actually scales to teams with hundreds of flows.

AI Nodes — The Model-Agnostic Layer

Where Gumloop separates from Zapier and Make is the AI layer. Every flow can call LLMs, and you pick which model runs which node.

Supported models

As of April 2026 Gumloop ships first-class support for OpenAI (GPT-4 family, GPT-5), Anthropic (Claude 4.5 and Claude 4.6 Sonnet/Opus), Google (Gemini 2.5), DeepSeek, and open-source models via the generic HTTP node. You can route different nodes inside one flow to different models — use cheap Haiku or GPT-4o-mini for classification, escalate to Claude Opus for the final draft, then save the result. This is not theoretical; we built a content pipeline that ran five LLM calls across three different providers in a single flow, and it worked on the first try.

AI node types

The AI library covers the workflows real companies need: text categorization, structured data extraction from unstructured inputs (emails, PDFs, web pages), summarization at length, copywriting with tone control, OCR and vision, audio transcription, sentiment classification, question answering, and agent mode (multi-step reasoning with tool use). The prompt editor has variable injection, few-shot examples, temperature control and output format constraints (JSON, markdown, bulleted lists).

Zero Data Retention and AI proxy

For regulated industries, Gumloop has Zero Data Retention agreements with OpenAI, Anthropic and Google — prompts and completions are not stored by the providers or used for training. The AI proxy on Enterprise plans routes all model calls through Gumloop's infrastructure with per-team access control, letting security teams whitelist which models each department can invoke.

Integrations — 130+ Native, Plus Webhooks and HTTP

The integration library is broad and shipped by Gumloop, not third-party connectors. That matters because integration quality is where Zapier and Make historically broke down — a partner-maintained HubSpot integration that silently stopped working for three weeks is the kind of pain every ops team has lived.

Core integration categories

• Communication — Slack, Microsoft Teams, Gmail, WhatsApp, Zoom
• CRM and sales — HubSpot, Salesforce, Gong, Clearbit (via HTTP)
• Project management — Linear, Asana, Notion, Airtable
• Data and storage — Google Sheets, Google Docs, Dropbox, Box, Google Cloud Storage, BigQuery, Tableau
• Developer tools — GitHub, Linear, fal, LaunchDarkly
• Payments and finance — Stripe
• Web and content — SerpAPI, Exa, TikTok, Canva, beehiiv
• Generic — Webhooks, HTTP request node, custom code (Python, JavaScript)

Browser automation via Chrome extension

The Gumloop Chrome extension turns the browser itself into an integration target. Install it, record a browsing session, and Gumloop replays it as a node in your flow. This is how teams scrape LinkedIn, capture data from legacy dashboards that have no API, and automate in-app clicks without an official integration. The trade-off is that the extension has to be installed on every machine that runs the flow — fine for individual users, extra setup for distributed teams.

Pricing Tiers 2026 — Free, Pro, Enterprise

Gumloop uses a credit-based pricing model where different operations consume different credit amounts. A simple Slack post costs 1 credit. A Claude Opus call on a long document costs 50-200 credits. Browser automation costs more than direct API calls. Credits reset monthly and do not roll over.

The 20% annual discount brings Pro to effectively $29.60 per month when billed annually. The free tier is generous for experimentation — 5,000 credits is enough to prototype a handful of small flows. But once you turn automation into production ops, the jump to Pro is almost immediate.

The credit math — watch out for this

The honest warning: AI-heavy flows burn credits fast. A flow that summarizes a 50-page PDF with Claude Opus can consume 3,000-5,000 credits in one run. If you run that flow 10 times per day, 20,000 credits per month evaporates in under a week. Gumloop publishes per-node credit costs in the canvas so you can estimate before you deploy, but plan for Pro credits to stretch less than they look on paper if your workflows lean on large-context LLM calls.

Best for

Gumloop fits teams at three stages. First, solo operators and small startups replacing 3-5 SaaS subscriptions (Zapier plus a dedicated AI tool plus a scraper plus a form handler) with one visual layer. Second, mid-market ops teams that need to ship internal automations faster than engineering can build them, without the mess of Zapier's per-task billing. Third, enterprise buyers at companies like Instacart and Shopify where security and compliance are non-negotiable and AI agents need observability and audit trails.

Gumloop vs Zapier vs n8n vs Make vs Bardeen

The no-code automation market in 2026 is a five-way race, and the differences come down to pricing model, AI-nativity and target audience.

Gumloop vs Zapier — Zapier still wins on raw integration count (7,000+ apps vs Gumloop's 130+) and simplicity for linear one-step-to-one-step automations. Gumloop wins on AI-native flows, visual complexity (loops, branches, subflows), and pricing predictability for AI workloads. If your automation is "when X, do Y", Zapier is fine. If it involves LLM reasoning, batch processing, or agent behavior, Gumloop is the stronger tool.

Gumloop vs n8n — n8n is the power-user and developer pick, especially for self-hosting. Free if you run it yourself, with a thriving open-source community and unlimited custom code. Gumloop is cleaner for non-technical users and has more polished AI node UX. Choose n8n if your team has engineering capacity and wants full control. Choose Gumloop if you want the visual layer that marketing, ops and sales can touch.

Gumloop vs Make (Integromat) — Make is the cheapest option for complex branching scenarios and has been around longest. Its AI story is bolted on rather than native. Gumloop is the more modern AI-first bet; Make is the value pick for teams who mostly need classical integration plumbing.

Gumloop vs Bardeen — Bardeen is Chrome-first and agent-first for individuals. It competes with Gumloop's Chrome extension use case but not with its broader team automation story. Solo power users who live in the browser may prefer Bardeen; teams building shared internal ops should pick Gumloop.

Gumloop vs Tines — Tines targets security and IT ops specifically, with compliance-heavy features and a premium enterprise price. If you are a SOC or IT team, Tines is purpose-built. If you are anyone else, Gumloop covers the same ground at a fraction of the cost.

Gumloop vs Relevance AI — Relevance AI focuses on AI agents and agent teams more than end-to-end automation. Gumloop has a broader scope. If your only use case is "deploy an AI SDR", Relevance may be more opinionated. If your use case is any operational workflow with or without AI, Gumloop fits.

Use Case 1 — Sales Ops at Scale

The single most common Gumloop workflow we saw in the wild is lead enrichment and routing. A typical sales-ops flow looks like this:

1. Trigger: a lead submits the contact form (HubSpot webhook or Typeform trigger).
2. Enrichment: Gumloop calls Clearbit or Apollo via HTTP, pulls the company data, and writes to HubSpot.
3. Scoring: a Claude node scores the lead's fit against your ICP using the enriched data, returning a 1-10 score and a reasoning string.
4. Routing: a conditional splits hot leads (score 8+) from warm (5-7) and cold (below 5). Hot leads get auto-posted to a #hot-leads Slack channel and assigned to the right AE in HubSpot. Warm leads enter a nurture sequence in HubSpot. Cold leads are tagged and archived.
5. Logging: everything writes to an Airtable audit log for the RevOps team.

This kind of flow used to require a Zapier + HubSpot workflow + custom code + a BDR reading each lead manually. In Gumloop it is one canvas, one subflow for the enrichment, and one afternoon of setup. Ramp, Gusto and Instacart all run variations of this pattern.

Use Case 2 — Content Operations

Content teams use Gumloop for the production grind that burns editorial hours. One pattern we built and tested:

1. Trigger: scheduled run every morning at 8am local time.
2. Source gathering: Exa and SerpAPI nodes pull the top 20 articles on your target topic from the last 24 hours.
3. Summarization: a batch node runs each article through Claude, producing a 200-word summary with cited quotes.
4. Deduplication: a Claude call compares summaries and removes near-duplicates.
5. Draft generation: a final Claude Opus call takes the surviving summaries and drafts a news roundup post.
6. Publishing: Notion node creates a draft in the editorial database with tags, author assignment and status "pending review".
7. Notification: Slack post to #content-daily with a link to the draft.

The editorial team wakes up to a ready-to-edit roundup instead of spending 90 minutes curating. This is the workflow that made Webflow's content team a public Gumloop customer.

Use Case 3 — Customer Support Triage

Support teams use Gumloop to classify, route and pre-draft responses on inbound tickets. The pattern:

1. Trigger: new Zendesk ticket (via webhook) or new Gmail email in the support@ inbox.
2. Classification: Claude reads the ticket and returns a category (billing, technical, feature request, abuse) and urgency (low, medium, high, critical).
3. Routing: a conditional sends critical tickets to a dedicated on-call Slack channel with a page, billing to the finance queue, technical to engineering, feature requests to product.
4. Draft reply: for technical and billing tickets, a Claude node drafts a first-pass reply using the company's knowledge base (pulled from Notion via a subflow) and saves it as a private note on the Zendesk ticket.
5. Metrics: response time, category distribution and AI-draft-accepted rate write to a Google Sheets dashboard.

The human agent still reviews and sends the reply, but the first 30 seconds of "classify and draft" is gone. Samsara runs a variant of this pattern on their post-sales support queue.

Gumstack — The Enterprise Observability Layer

Launched in late 2025, Gumstack is Gumloop's answer to the security question every enterprise buyer asks: "if we let every employee build AI agents, how do we know what they're doing?" Gumstack sits on top of the platform and gives security teams visibility into every agent action, per-team access controls, policy enforcement (which models can be used, which integrations are allowed, which data types can cross boundaries), and an audit log that maps to SOC 2 and GDPR requirements.

For Fortune 500 buyers, Gumstack is often the feature that unlocks procurement. Without it, Gumloop competes with shadow-IT Zapier use. With it, Gumloop enters the "approved platform" conversation on the same tier as Workato and MuleSoft.

Security and Compliance

Gumloop ships the compliance stack enterprise buyers expect:

• SOC 2 Type II — independently audited security controls
• GDPR compliant — with Data Processing Addendums (DPAs) on request
• Zero Data Retention agreements with OpenAI, Anthropic and Google — no prompt or completion storage by third-party providers
• Role-based access control on Enterprise — granular permissions per team and per flow
• SCIM and SAML SSO — Okta, Azure AD and Google Workspace supported
• Audit logs and data exports on Enterprise — per-action audit trail retained per custom policy
• Virtual Private Cloud deployment — Gumloop runs inside your AWS account for the most sensitive workloads
• AI Model Access Control — whitelist which models each team can invoke, disable external model calls entirely if needed
• Incognito Mode — ephemeral runs with no history retention, for legal or compliance-sensitive flows

The ISO 42001 certification that some newer AI platforms are pursuing is not on the Gumloop public docs as of April 2026, but the overall compliance posture is strong enough to clear most enterprise procurement cycles.

Pros and Cons After a Week of Testing

Pros

• The cleanest no-code canvas we have tested in 2026. Nodes, connections, subflows and the inspector are all thought through. The 10-minute learning curve claim is real for anyone who has used Figma or Notion.
• Model-agnostic AI is the real differentiator. Swapping GPT-4 for Claude Opus on a single node takes one click. Competitors lock you into one provider or charge extra.
• 130+ native integrations, maintained by Gumloop. We hit zero integration failures in a week of testing across Slack, Gmail, HubSpot, Airtable, Notion and Google Sheets.
• Subflows scale to teams. This is the feature that separates Gumloop from "Zapier with AI".
• SOC 2 Type II plus Zero Data Retention plus VPC deployment covers the enterprise buyer's compliance questions.
• Enterprise traction is real. Instacart runs 1,000+ internal users on Gumloop according to the Series B announcement. Shopify, Gusto, Ramp, Samsara and Webflow are all public customers.
• Strong funding and runway. $70.6M raised across seed, Series A (Nexus Venture Partners) and $50M Series B (Benchmark) means the product will be supported for years.

Cons

• Pro tier is narrow. $37 per month gets 20,000 credits. If you run AI-heavy flows, that evaporates. The next step is Enterprise custom pricing, with no mid-tier in between for growing teams.
• No live chat support below Enterprise. Forum, email and Slack community only on Free and Pro.
• Canvas slows down on very large flows. We saw a noticeable lag past 150 nodes in a single flow. Breaking into subflows solves it, but is not obvious to beginners.
• Chrome extension adds setup friction for distributed teams — every team member who runs a browser-automation flow needs the extension installed.
• Credit math is not intuitive. You can guess at node costs but the only way to know your real monthly burn is to run the flows for a week and check the billing page.
• Smaller integration catalog than Zapier. 130+ is broad enough for most use cases, but if you need a niche SaaS connector, you may need to use the HTTP node and build it yourself.

Who Should Use Gumloop?

Ideal users

• Sales, marketing and ops teams at 10-500 person companies who need AI-native automation without hiring engineers.
• Solo founders and small teams replacing Zapier, a dedicated AI platform, a scraper and a form handler with one visual layer.
• Enterprise IT and RevOps teams at Fortune 1000 companies where SOC 2, VPC deployment and RBAC are mandatory.
• Content and editorial teams building AI-assisted pipelines for roundups, summaries and draft generation.
• Customer support teams triaging inbound tickets with AI classification and draft replies.

Not the best fit for

• Developer teams who want full control, self-hosting and custom code everywhere — n8n is the better pick.
• Solo power users who live in the browser and mostly need scraping and on-page automation — Bardeen fits tighter.
• Teams on a very tight budget who only need classical linear triggers — Zapier Starter or Make Core at under $10 per month is cheaper.
• Dedicated security operations teams — Tines is purpose-built for SOC workflows.

Frequently Asked Questions

Is Gumloop free?

Yes. Gumloop offers a Free plan at $0 per month with 5,000 credits, 1 seat, 1 active trigger, 2 concurrent runs and forum support. The Free tier includes unlimited agents and unlimited flows, and covers enough usage for solo experimentation. Pro starts at $37 per month ($29.60 per month if billed annually) with 20,000+ credits, unlimited seats and unified team billing. Enterprise is custom-priced.

What makes Gumloop different from Zapier?

Gumloop is AI-native rather than bolted on. Every node can call GPT-4, Claude, Gemini or DeepSeek, and flows can be wrapped as autonomous agents. Gumloop supports visual branching, loops, subflows and batch processing — scenarios that break Zapier's linear model. Zapier still wins on raw integration count (7,000+ apps vs Gumloop's 130+) and on simple one-step-to-one-step triggers. Choose Gumloop for AI workflows and complex logic; choose Zapier for linear integrations across a long-tail app catalog.

Does Gumloop support Claude, GPT-4 and Gemini?

Yes. Gumloop is model-agnostic. It ships first-class support for OpenAI (GPT-4 family and GPT-5), Anthropic (Claude 4.5 and 4.6 Sonnet and Opus), Google (Gemini 2.5) and DeepSeek. You can route different nodes inside the same flow to different models — cheap Haiku for classification, Opus for the final draft, for example. Enterprise plans add AI Model Access Control to whitelist which models each team can use.

Is Gumloop SOC 2 compliant?

Yes. Gumloop is SOC 2 Type II certified and GDPR compliant. It has Zero Data Retention agreements with OpenAI, Anthropic and Google, meaning prompts and completions are not stored by the providers or used for training. Enterprise plans add role-based access control, SCIM and SAML SSO, audit logs, custom data retention policies, Virtual Private Cloud deployment and AI Model Access Control.

How much do Gumloop credits cost and how fast do they burn?

Credits vary by operation. A simple Slack post costs 1 credit. A Claude Opus call on a long document can cost 50 to 200 credits. Browser automation via the Chrome extension costs more than direct API calls. The Pro tier's 20,000 credits per month cover most mid-intensity use cases comfortably, but AI-heavy flows summarizing long PDFs or running large batch jobs can burn through Pro credits in under a week. Gumloop publishes per-node credit costs in the canvas so you can estimate before deploying.

What integrations does Gumloop have?

Gumloop has 130+ native integrations built and maintained by the Gumloop team. Core integrations include Slack, Microsoft Teams, Gmail, HubSpot, Salesforce, Airtable, Notion, Google Sheets, Google Docs, Dropbox, Box, GitHub, Linear, Stripe, Asana, Tableau, BigQuery, Zoom, SerpAPI, Exa, Canva, TikTok, beehiiv, LaunchDarkly, fal, Gong and WhatsApp. The HTTP node and webhook trigger let you connect anything else with an API.

Who uses Gumloop?

Public customers include Shopify, Instacart (with 1,000+ internal users per the March 2026 Series B announcement), Webflow, Ramp, Gusto and Samsara. Gumloop is also used by thousands of solo founders and small teams to replace a stack of Zapier, scrapers and AI tools. The platform is a Y Combinator Winter 2024 batch alumni.

Is Gumloop a YC company?

Yes. Gumloop went through Y Combinator's Winter 2024 (W24) batch. It then raised a $3.1M seed round led by First Round Capital in July 2024 (with Y Combinator participation), a $17M Series A led by Nexus Venture Partners in January 2025, and a $50M Series B led by Benchmark in March 2026. Total disclosed funding is $70.6M as of April 2026.

Can Gumloop replace Zapier for my team?

For most AI-native ops teams, yes. Gumloop covers the common Zapier use cases (triggers, integrations, data passing between apps) and adds AI-native nodes, visual branching, loops, subflows and batch processing that Zapier either does poorly or charges heavily for. Zapier's advantage is a longer tail of 7,000+ app integrations — if you rely on a niche SaaS integration that Gumloop does not ship natively, you would either use the HTTP node or keep a small Zapier account for that one workflow. Most teams either migrate fully to Gumloop or run both side by side during a transition.

Can I self-host Gumloop?

Not on Free or Pro. Enterprise plans include Virtual Private Cloud deployment, where Gumloop runs inside your AWS account with data residency and network isolation. For fully open-source self-hosting, n8n is the alternative in the category. Gumloop prioritizes managed-cloud plus VPC rather than an open-source self-host option.

Does Gumloop support Python or JavaScript custom code?

Yes. The custom code node supports both Python and JavaScript for the edge cases where no-code hits its limits. You can import libraries, call APIs directly, transform data however you want, and pass outputs downstream to other nodes. This escape hatch means Gumloop does not box you in the way pure no-code tools do.

What is Gumstack?

Gumstack is Gumloop's enterprise observability and governance layer, launched in late 2025. It gives security teams per-agent visibility, policy enforcement (which models can be used, which integrations are allowed, which data types can cross boundaries), an audit log mapped to SOC 2 and GDPR, and per-team access controls. Gumstack is available on Enterprise plans and is often the feature that unlocks Fortune 500 procurement for Gumloop deployments.

Verdict — 8.7 out of 10

Gumloop earns an 8.7 out of 10 — driven by the cleanest no-code canvas in the category, a genuine model-agnostic AI layer, 130+ maintained integrations, and enterprise-grade compliance. The credit-based pricing can escalate on AI-heavy flows and the jump from Pro to Enterprise leaves mid-market teams without a middle tier, but for anyone building AI automations in 2026, Gumloop is the tool we would choose for net-new builds.

Score breakdown:

• Features: 9.0 out of 10 — 115+ blocks, subflows, batch processing, Chrome extension and Gumstack observability is the broadest feature set in the category.
• Ease of use: 8.8 out of 10 — the canvas is a 10-minute learning curve, though credit math and Pro-to-Enterprise pricing gap add friction.
• Value: 8.5 out of 10 — fair pricing for ops teams, but AI-heavy workflows burn credits faster than the Pro tier suggests.
• Support: 8.3 out of 10 — strong docs and community, but no live chat below Enterprise is a gap on Pro.